Resume
Katrina A. Pfannkuch
- Phone: 970-988-8404
- 1700 Brookhaven Circle East
- Fort Collins , CO 80525
- Email: Contact Us
Summary
- Dynamic and creative communications professional with exceptional writing and presentation skills
- Proficient in project research, development, execution and management
- Comprehensive, hands-on experience with business-to-business and consumer markets
- Master of organization and information management
- Highly skilled at working with a variety of projects and people simultaneously
Professional Experience
Buzzword Communications, Fort Collins, CO
September 2000-present
Owner and Creative Director
- Write and edit creative, technical, business and creative copy for companies nationwide
- Assist client in shaping copy strategy, key marketing concepts and proper target markets for outreach
- Draft marketing materials (Web copy, articles, brochures, newsletters, fact sheets, and postcard mailers) to create and build company brand recognition worldwide
- Collaborate with Web designers and graphic artists to craft a balance between visuals and text
- Build and maintain relationships with various support vendors, acting as a liaison for client
- Draft new business proposals, case studies and biography summaries to help clients win new business
Allegro Coffee Company, Thornton, CO (Parent Company: Whole Foods Markets)
January 2000 – September 2000
Marketing Project Manager
- Collaborated with Senior Vice President/Coffee Buyer to write marketing materials distributed nationwide
- Coordinated and managed industry events to build national awareness of Allegro brand and increase sales
- Created and supervised local sponsorship program to generate and maintain local brand loyalty
- Acted as a liaison between Allegro and industry partners to develop a public relations strategy, craft promotional materials and produce deliverables
- Worked closely with graphic designers to spark ideas and concepts for print marketing materials
Camp Dresser & McKee, Inc., Boston, MA
November 1998-May 1999
Junior Communications Specialist, Solid Waste and Global Resources
- Conducted research and interviews, and drafted technical articles for publication in a tri-annual company magazine distributed to clients and new business leads
- Brainstormed with team graphic designer and client to create concepts for marketing materials and Web
- Drafted, edited and prepared various marketing materials for print and distribution
- Wrote and edited a bi-monthly, electronic company newsletter covering new business, employee achievements, and other company news
Brodeur Porter Novelli, Boston, MA
March 1997-September 1998
Assistant Account Executive, IBM PC Server and 3M Post-it Ò Products
- Drafted press releases, fact sheets, pitch letters, client memos and plans
- Established and fostered relationships with print, broadcast, and online media contacts to promote client offerings and increase brand awareness
- Joined forces with the graphic design department to generate promotional ideas and deliverables and logistics related to product launches, trade shows and media tours
Education
NORTHEASTERN UNIVERSITY, Boston, MA Master of Arts in Journalism, December 1996
BRYANT COLLEGE, Smithfield, RI Bachelor of Science in Business Administration Concentration in Business Communications, May 1995