Content Strategy, Writing and Editing
Need help developing your unique voice in your marketing materials? Want insight on the best strategies for sharing content with your target audience?
Buzzword helps get you focused on the best ways to implement key marketing content, and collaborates with you to create engaging and professional,
copy using these simple, effective steps.
- Creative Brainstorming
- Content Strategy
- Writing
- Editing
We inspire people with marketing ideas and provide writing services for websites, articles, blogs or e-books to support their brand or help create one.
Buzzword makes it easy to develop content that builds credibility and online exposure, while providing a well-developed platform to share your passions,
products, services or ideas. Our goal is to empower sustainable, green-minded, socially responsible businesses and health and wellness consultants to reach,
talk to and inspire others, while building brand awareness.
Want some support while creating your own content? You might need just the brainstorming services. We support entreprenuers and business owners who have hit a road block,
creative slump or need an objective creative view point. Owner and creative consultant Katrina Pfannkuch offers one-on-one brainstorm session to help you break through the
fog and get you back into your natural creative flow.
Be known, be articulate, be you. Buzzword has the tools to get you there with passion.
(a little secret: click on the pictures below)
Color is a very important part of how you express yourself and communicate your brand. Buzzword's theme color is orange. It represents the color of creative fire according to the
traditional Hindu healing system and is the representative color of the sacral chakra. It reminds us of the importance of honoring our creative self expression and how the flow of
this energy impacts all aspects of our lives, especially our business.
We felt it was the perfect color to represent Buzzword and our passion for the creative process, as well as the joy we take in helping others on their personal creative path.
photo credit: kasimetcalfe
We love collaborating with entrepreneurs and small to medium-sized
sustainable and socially responsible businesses
as well as alternative health care professionals that need help with all aspects of their communications.
Using a combination of strategy, intuition and experience, we create a plan that works for your creative
vision and budget.
We are also very passionate about helping clients write from the heart in a way that enables them to communicate with
creativity and clarity while also meeting business goals. Buzzword gets especially giggly about working with other creatives,
businesses and healing practicioners who offer goods and services that improve the quality of life for all.
What is a sustainable or socially responsible business?
A conscious, socially responsible business is aware of its actions and how they impact the community and environment.
They are dedicated to creating or following a sustainable business model that impacts the world in a beneficial way,
based on clear core values that combine money and meaning. A sustainable, socially responsible business also creates
authentic relationships with employees and customers, and has a desire to
contribute to change while providing exceptional value.
photo credit: marj_k
Clear, authentic communication is a necessity at a time when something more interesting or engaging is always just a click away.
How can you afford not to take a look at how you are connecting with customers?
If you are not sure how to communicate your important messages clearly or how to talk about new products, services or ideas,
its time to call in an objective professional for help. Buzzword can help review messaging, re-define target markets, examine
content formats and look at new ways communicate information in a way that feels authentic.